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Business Voice for the Environment
Environmental Entrepreneurs Update - October 2004
Environmental Entrepreneurs Update
October 30, 2004
This October 2004 Environmental Entrepreneurs (E2) newsletter is sent to all E2 members, people interested in joining E2 and friends of E2. This newsletter includes brief updates on E2 and NRDC activities. In addition, each month we feature one topic in depth.
Major Stories in the Issue

E2 Strategy for 2005 - A review of the first four years and plans for next year.
Marketing Environmental Values - Why do people value the environment but not vote their values?
Colorado Business Leaders Support Renewable Energy - Amendment 37 would require 10% renewable energy.
E2 New England EcoSalon on Building Green - Two leading green building developers speak to E2 Members
Saving the Cumberland Plateau - E2 members learn about NRDC's newest Biogem.
Politics of Albany - Rich Shraeder's behind-the-scenes view of New York City and State politics
Restoring American Leadership on the Global Environment - NRDC's new Earth Legacy Campaign
Russia Ratifies Kyoto Protocol - What are the implications for the U.S.?
Success in NRDC's Sonar Campaign - European Parliament calls for end to high intensity naval sonar use
Calendar of Events - Post-election recap events in New York, Boston or by Teleconference, NRDC events in New York and San Francisco, EcoTrip to Baja, Mexico

E2 Strategy for 2005

This summer, Environmental Entrepreneurs completed its fourth year of operations. Since June 2000 we've grown from an initial meeting
E2 Co-founders Bob Epstein & Nicole Lederer welcome Professor George Lakoff and Jacob Scherr for a discussion on marketing environmental values. See story Marketing Environmental Values below.
with 15 people to an active network of over 550 members in 22 states. As the organization developed we have been able to work on larger issues and to increase our geographic reach. In this article we will briefly review our first four years and then describe our agenda for the coming year: (1) "Cleantech" market, (2) climate change and energy security, and (3) oceans.
The First Four Years
E2 was founded to address the problem that, outside of special interest groups related to specific industries, there was no organization to represent the "Business Voice for the Environment." As business people who recognized that sound environmental policy is also good economic policy, our goal was to recruit a national network of business leaders and professionals who would collectively give us the credibility to deliver this message both to the general public and to elected officials.
By simultaneously building a group of financial supporters for NRDC, we could add value to their outstanding record of success and sound, reasoned research. We wanted to avoid overhead - and to this day, E2 is an informal organization, working primarily through email and the web. We collect no money (our members contribute directly to NRDC) and we don't even have a checkbook! Time and computer facilities are all donated. NRDC's development group provides administrative support and NRDC's environmental staff guides projects that we mutually agree are suitable for E2 to pursue.

Year One: In our first year, we focused on building membership and generating financial support for NRDC. We also developed our system to support E2Alerts - voluntary membership endorsement for specific legislative or regulatory issues. Both the Wall Street Journal and the New York Times wrote articles about our unique approach. We ended the year with over 140 members.
Year Two: In our second year, NRDC's Climate Center suggested that we team up to help pass California Assembly Member Fran Pavley's climate change bill - California AB1493, that set a decreasing limit on the amount of global warming pollutants that can be emitted from passenger vehicles in California. Details of the campaign can be found at E2 California Clean Cars Campaign . E2 was the primary business voice for the bill through the work of more than 100 E2 members. Governor Davis signed the bill into law in July 2002 and asked E2 to speak at the signing ceremony. We closed our second year with 240 members and substantial proof that we could make a difference.
Year Three: With success in California, E2 focused on expanding our national presence. We were fortunate to find wonderful members in New York and later New England who helped us grow nationally. We began making E2 delegation trips to visit state legislators in California, New York and Massachusetts. We brought a group of members from five different states to Washington, D.C.
E2 members provided some of the seed funding for two NDRC national efforts: (1) NRDC's Advocacy Center, which works out of NRDC's Washington, D.C. office to coordinate the organization's national advocacy work and (2) NRDC's Oceans Initiative, which was seeking a business plan to develop a national strategy to revamp the failed legislative and administrative approach to ocean protection. We finished the year with over 380 members in 20 states.
Year Four: During our fourth year, we focused both on establishing visibility within Washington, D.C. and developing our own body of research to support our message on the economic value of environmental policies and the economic potential of the Cleantech market. (The Cleantech market is comprised of goods and services that compete with existing products on price and performance AND use significantly less natural resources or have a significantly lower environmental impact.)
In our second annual trip to Washington, we met with almost 11% of Congress; helped support and deliver state-specific economic analyses for 15 states showing the economic benefits of passing the McCain/Lieberman Climate Stewardship Act (available by request, please contact Christine Koronides at ckoronides@nrdc.org); and produced our first Cleantech jobs report, Creating the California Cleantech Cluster. We also worked with the nation's first and third largest pension funds (CalPERS and CalSTRS) and the California State Treasurer's office to develop a strategy for investments in Cleantech, the Green Wave Initiative.
As we have grown, several E2 members have assumed responsibility for major programs allowing us to expand our work (read more about volunteers and their projects in our September Newsletter). We closed our fourth year with 550 members in 22 states. During these four years, our members collectively donated over $5,000,000 to support the work of NRDC.
What's Next?
While we will continue to focus on growing our membership, supporting NRDC, and advocating for specific issues at the state and federal level; E2 is organizing multi-year, national campaigns on three major topics: Cleantech, climate change and oceans.
Cleantech
Many of our environmental challenges can be met through better technology - enabling products that can compete on price and performance and also have better environmental properties. Examples of Cleantech growth areas are alternative and renewable energy generation, improved energy distribution, new car and other transportation technologies, water purification systems, industrial emissions controls and testing environmentally sound consumer products and green building technologies.
Like all industries, Cleantech needs to stand independently on its own economic merits. Cleantech also serves an important public policy role, so working to accelerate its growth has important social benefits. Our work in this area will focus on pension fund investments, performance based environmental standards and the analysis of the resulting economic benefits. In addition, government purchases and buildings can take advantage of the lower costs associated with Cleantech products.
Because pension funds such as CalPERS and CalSTRS are so large, they carry enormous market weight. If those funds see the financial potential in the emerging Cleantech industries, they can influence others to look more closely at Cleantech. The actual investment decisions, of course, will be based solely on economic merits, but the visibility helps the industry. We have seen this even in the few months since California Treasurer Angelides' "GreenWave" announcement last February (see E2's February Newsletter). The pension funds are also major players in real estate. Growth in green buildings and "smart growth" strategies will result if the pension funds understand the higher economic returns possible from green development. E2 members in New York are currently working with that state's administration on a similar initiative.
Environmental performance standards are important. They provide enforceable rules for how natural resources are used but don't specify or endorse any single technology. Examples include levels of emissions from vehicles, and energy efficiency standards. E2's goal is to encourage the adoption of appropriately stringent standards, and to promote the development and deployment of technologies that make such standards cost effective.
Lastly, we want to continue to show that environmental policy can be an economic stimulant. It is important to show the economic growth and job growth potential coming from the Cleantech industry.
Climate Change and Energy Security
Our goal for addressing climate change is to reduce the amount of carbon-based fuels we use for electricity generation and transportation before the climate warms by more than another two degrees. If we exceed two degrees, it is very likely that the polar ice caps will begin melting at a faster pace than they are currently and the planet will be drastically altered. Our strategies include advocating for energy efficiency and fuel economy, increased use of electricity from renewable sources (see Business Leaders in Colorado Show Support for Renewable Energy below), and moving our transportation fuels away from petroleum-based fuels and towards biofuels (renewable fuels made from plant and waste sources).
Biofuels for transportation will be our newest area of focus because no matter how fuel-efficient vehicles become, if they are still burning oil products they will be adding global warming pollution to the atmosphere. Biofuels consist of:
    - Biogas - gaseous fuels (including hydrogen) made from crop or animal waste.
    - Biodiesel - diesel replacement made from the oils in plants or waste oil from food and industrial usages
    - Ethanol - gasoline replacement made from the starch, sugar or cellulose in plant material.
E2 believes that in the coming years, new technologies will produce fuels that will result in low or neutral green house pollution - making biofuels economically viable. We anticipate that the California Air Resources Board will evaluate new fuel standards to encourage the growth of biofuels. As these alternatives reduce our reliance on unstable and increasingly limited sources of fossil fuels, they will steer the U.S. toward more secure, reliable and independent sources of energy. For more background on alternative fuel sources, please see our June 2004 Newsletter Article "What Comes After Oil?"
Ocean Protection and Restoration
Both the Pew Commission and the US Commission on the Oceans have documented the steep decline in ocean fisheries and the destruction of ocean habitat. The solution lies in three main strategies: (1) reform ocean governance and policies - including the elimination of destructive fishing practices such as bottom trawling, (2) separate the fisheries management decision of determining how many fish may be caught from the fishing permit allocation process, and (3) create a network of marine protected areas to give fish a place to spawn, grow and populate the oceans.
E2 has worked in New England and California to support local fishing policy and also to establish the Channel Island Marine Protected Area and the recently passed California Ocean Protection Act (COPA). Legislation has been introduced in Congress that would overhaul current ocean policy. We will work to support those legislative initiatives as well as to promote state initiatives in the coastal states.
Summary
While we are delighted with our early progress and the support from all our members, we are continually reminded of the huge challenges in front of us. To be successful we need to be increasingly focused and strategic. Our strength comes from the size and credentials of our membership and their willingness to take a public position and get involved. In addition, our members' support for the work of NRDC allows both organizations to continue to grow and effectively work toward environmental progress.
E2 works because we have invented techniques that make extremely efficient use of our members' time. We recognize that most of our members have only a few minutes a month to help out and our job is to make the most of those few minutes. With your continuing support and enthusiasm we seek to become even more effective as the "Business Voice for the Environment."
"Marketing" Environmental Values
E2, NRDC and other environmental organizations seek to communicate environmental values to different groups of people. We strive to increase our effectiveness and therefore face the question: How do we target our message, or "market" environmental values, to reach the broadest possible group of American consumers and voters?
E2 is a non-partisan group and does not endorse candidates. Our particular interest is having citizens demand better environmental policies from their elected officials.
To put this discussion in context, consider this glaring contradiction: Polling shows that in the upcoming election, Americans will be "voting on their values." A Gallup poll early this year showed that on a scale of not at all important to extremely important, 62% of American voters ranked the environment as an issue that was "somewhat to extremely important" to them - a clear statement of values. Yet, in a subsequent Gallup poll that asked voters to name the issues most important to them in this year's presidential election only 1 to 4 percent ranked the environment as a priority. (By contrast, see E2's Jan 2004 newsletter for a survey about the public's view of the current administration's environmental agenda.)
With these sorts of results, it's no surprise that neither presidential candidate has focused much attention on the critical environmental challenges that our country faces today. And, we are left to wonder why there is there such a disconnect between the value and the vote.
We believe one answer lies in the basic business discipline of marketing - perhaps the environment needs a "PR overhaul." It's time we started borrowing from the increasingly rich discipline of strategic marketing in order to frame and communicate our message more effectively - to express today's environmental debate in terms that connect squarely with the core individual values. Today, our "competitors" (defined here as organizations that are willing to take risk or damage the environment in order to promote other agendas) are controlling the debate over environmental issues, and they're defining the positioning of protecting environment as inconsistent with other values such as business growth. They say we have to choose:
  • between a robust economy and clean air, or safe drinking water;
  • between energy security and destruction of pristine wilderness like the Arctic National Wildlife Refuge, or other places in our Western states;
  • between jobs in communities and public health;
  • between national security and environmental quality; and
  • between "the American way of life" and higher fuel efficiency standards for America's vehicle fleet.
These are all false choices, yet they've dominated public perceptions for a dangerously long time. At our October San Francisco EcoSalon three speakers addressed this problem from their own professional perspectives. George Lakoff, Senior Fellow at the Rockridge Institute and Professor of Linguistics at U.C. Berkeley discussed the importance of framing issues to communicate to a wider audience. Jacob Scherr, Director of NRDC's International Program and Biogems Initiative, talked about the marketing tactics he currently employs to save endangered ecosystems. And Catherine Stellin of the market research firm Youth Intelligence described the environmental attitudes of Generation Y and how to appeal to this group of future advocates.
George Lakoff - It's about frames
Professor Lakoff explained that people understand concepts in terms of "conceptual frames"; images or terminology that make sense to them based on their value systems. Words that are associated with frames provide a context for the message so that when you hear the word you think of the frame.
For example, think of the phrase "tax relief." The frame for the word "relief" is the removal of an affliction. The image is of an injured party, and a rescuer who takes the affliction away. When you add the word "tax" you get a metaphor - taxation is an affliction that needs to be eliminated. Whether you like it or not, this association has been built up in people's brains.
According to Professor Lakoff, this is why it's counterproductive to use your opponent's words. Factual arguments are futile against an established set of frames, as the "frame" tends to trump the facts. To build on the above example, consider the statement "tax relief is bad". "Bad relief" just doesn't make sense to most of us because of our established recognition of "relief" as a "good thing." For a frame and its associated words to be successful takes careful thought, constant repetition and adoption by the media.
In applying his work to the environment, Professor Lakoff noted that few people identify personally with the word "environment". They do, however, identify with "health" and with "business". Rather than thinking of the environment as a stand-alone topic, Professor Lakoff suggests that more people will identify with environmental quality issues when they are framed in terms of personal health and well being, and as the foundation for good business.
Jacob Scherr - Biogems
Jacob Scherr discussed the NRDC Biogems Initiative, which was launched after NRDC's successful campaign to save the gray whale breeding ground at Laguna San Ignacio. The program has made wide use of the Internet to rally citizen letter writing campaigns and consumer boycotts, using a communications strategy built on "rescue" stories to save biologically important wild places under imminent threat. Jacob also noted that "charismatic mega-fauna", such as the gray whale in San Ignacio, help people identify with the need to protect certain areas. The frame "Biogem" is starting to stick. When NRDC added the Cumberland Plateau, a rare old growth forest area in the Southeastern United States, to its Biogem program, the NRDC designation received press coverage in the local newspapers.
Catherine Stellin - Understanding Younger Generations
Catherine Stellin, Vice President of the firm Youth Intelligence, discussed her specific research on the values of "Generation X" (25-35 year-olds) and "Generation Y" (15 to 25 year-olds), done for NRDC. Her findings indicate that younger generations don't see the environment as their top issue when compared to war, drugs in school and violence. Being able to worry about the environment is a luxury issue to them. They want to focus on items that are life or death issues. Fortunately (or unfortunately), many environmental issues fall into this category.
To successfully gain the attention and support of young people, the environmental issue has to be seen as a badge of honor, something you would even pay a little extra for because it is important to your identity. For example, driving a Prius (or other hybrid car) would be important to this group if it were viewed as a statement and a status symbol.
Catherine noted that, on the whole, Gen Y is more optimistic than Gen X and might better receive environmental messages. This group has been nurtured to think they can make a difference in the world, but they need a clear definition of what they should do and why it will make a difference.

Making it Matter
As the 142 E2 Members and friends who attended this EcoSalon in San Francisco learned, having the facts on your side isn't always enough. When we seek to reach new groups of people, we need to communicate in ways that resonate with them. Particularly, when we talk about environmental issues, we need to be aware of the language we use, and be able to frame these issues in ways people can easily understand - with strong connections to personal health and well-being. E2's particular lesson from this discussion is that we need to be able to effectively communicate that a healthy environment is the foundation for a stronger economy - not something that we achieve by making economic sacrifices.
We'd like to thank E2 Members Noelle Leca and Michael Moradzadeh for generously hosting this thought-provoking event.

Business Leaders in Colorado Show Support for Renewable Energy
Andrew Currie, Founder, Conservation Havens; Back: Chris Poelma, CEO, Comprehensive Software Systems; Paul Berberian, Founder and Former CEO, Raindance; Scott Andrews, CEO, Picosecond Pulse Labs; Speaker Lola Spradley, Colorado House of Representatives.
On October 26th, Colorado business leaders, organized by E2 member Andrew Currie, called for public support of Amendment 37, a ballot initiative that would require 10% of Colorado's electricity to come from renewable energy sources. The measure will increase technological innovation, add jobs to the economy and reduce pollution.

Andrew, founder of Conservation Havens LLC, along with Scott Andrews, CEO of Picosecond Pulse Labs; Paul Berberian, Founder and Former CEO of Raindance; Tom Hoyt, Founder and Former CEO of McStain Neighborhoods; and Chris Poelma, CEO of Comprehensive Software Systems, spoke to reporters in Denver about why they and other Colorado business leaders think renewable energy makes good business sense. Please see E2's Press Release and Sign-on statement  for more details.

Amendment 37 would require Colorado's electric utilities to generate 10% of their electricity from wind, solar and other renewable sources by 2015. Although 16 other states have similar standards, including New York, California, Texas and Minnesota, Amendment 37 represents the first time the issue has been put to a statewide vote in the U.S. For more information on the Amendment, please see www.renewableenergyyes.com.


E2 New England EcoSalon: Dan Tishman and David Clem on Building Green
On October 21st in Boston, Daniel Tishman, President and CEO of Tishman Construction and builder of the Conde Nast building, one of the most sustainable skyscrapers in the world, and David Clem, Managing Director of Lyme Properties, one of the country's biggest developers of life sciences properties and builder of the state-of-the-art Genzyme headquarters, described the groundswell of activity leading developers to embrace green building techniques and certification. More than 40 weary but happy Red Sox fans heard Dan and David discuss innovative technology -- from non-polluting fuel cells to highly efficient lighting to waste management processes -- that are dramatically reducing the environmental footprint of even the largest buildings. They pointed out that, increasingly, the environmental benefits of a LEED certified commercial building are a major selling point for prospective tenants. Several states have in place or are considering tax breaks and other incentives to encourage sustainable development, so both Dan and David expect the trend to continue. (To learn more about the LEED rating system please go to the U.S. Green Building Council's webpage.)

We want to thank Dan Bailey and his colleagues at Rackemann, Sawyer & Brewster for being exceedingly generous hosts.

Southern California EcoSalon: Saving the Cumberland Plateau

On October 14, NRDC's Senior Scientist Allen Hershkowitz and NRDC's Executive Director Frances Beinecke led an EcoSalon about NRDC's Cumberland Plateau BioGem.

The Cumberland Plateau BioGem is a forest region in the southeastern United States of unparalleled beauty and biological richness, and it is coming under increasing threat from the paper industry. To meet world demand -- this region produces over 20 percent of the world's paper - the paper industry is rapidly converting hardwood forests to biologically sterile pine plantations. These pine forests host 90 percent fewer species than the hardwood forests that preceded them. NRDC is working closely with individual companies to help improve the environmental attributes of their paper products and to implement paper reduction and recycling efforts. In coming months, NRDC will also launch a consumer education campaign and publish a Shopper's Guide on a range of tissue products such as toilet paper, paper towels, facial tissue and napkins. (For more information on NRDC's work in Cumberland Plateau, please see the Recent Washington Post article: "Conservation's Company Plans")

E2 New York learns about the Politics of Albany
NRDC consultant and former NYC Commissioner of Consumer Affairs Rich Schrader spoke at a New York E2 focus meeting this month. Rich gave us a behind- the-scenes look into Albany and City Council politics. With over 30 years in public service, Rich had a wealth of knowledge to share and gave us an interesting look into the dynamics of the statehouse and City Hall. According to Rich, the statehouse is essentially run by three men, a powerful governor and two powerful majority leaders. They are the main decision makers and have control over key processes such as the budget, appointments to committees and the legislative calendar. Their electoral challenge to maintain their majorities in each house is one of the main reasons for the legislative gridlock in Albany. The city council and the mayor, on the other hand, work as a more cohesive unit. City agencies also have more power compared to those at the state level and are able to influence key decisions. Rich also shared with us NRDC's top New York regional priorities for the coming session. They include bills to protect fisheries around the Northeast, to require all new city buildings to be partially green, to expand recycling to computers and other electronics, to protect water resources and to convert NYC taxis to hybrids.
E2 Focus Meeting: Restoring American Leadership on the Global Environment
On Friday October 22, twenty-five E2 members met in Palo Alto to discuss NRDC's newly formed Earth Legacy Campaign, with Jacob Scherr, Director of NRDC's International Program. Jacob presented background on some of the biggest global threats to the environment and outlined the current campaign plan for the new Earth Legacy initiative, a coalition of diverse organizations that seeks to re-energize U.S. leadership in the protection of the global environment. The coalition is currently working to create a national Earth Legacy Commission to review the state of the global environment, assess impacts on U.S. interests, monitor current environmental protection regimes, and identify issues that should be addressed by the commission. E2 members discussed what they saw as the most important global environmental threats and the potential impacts of an Earth Legacy Commission. We will follow up with interested E2 members about the progress of this campaign. In addition, we'd like to thank E2 Member George Cogan for hosting this meeting at Bain and Company.

NRDC NEWS
Russia Ratifies Kyoto Protocol: What are the implications for U.S.?
On Friday October 22, 2004, the Russian Parliament voted to ratify the Kyoto Protocol, a global warming treaty signed by more than 160 nations, including the world's leading industrial powers. "The Russian government's decision to adopt the Kyoto Protocol leaves the United States alone as the largest and most important industrialized nation to not adopt the treaty. Russian ratification means a new market and a new economy has been given the green light, but the U.S. is not following the signal," commented Jeff Fielder, Policy Specialist at NRDC's Climate Center.
Russia's ratification of the treaty means the Kyoto Protocol will enter into legal force early next year, creating a multi-billion dollar a year market in emissions trading as participating countries begin working to reduce emissions by an average of 5.2% from 1990 levels by 2012. Since the U.S. is not party to the treaty, the Kyoto Protocol has no binding effect on the U.S.
Action on global warming in the U.S. is staking place in Congress and the states. Senators John McCain (R-AZ) and Joe Lieberman (D-CT) came within seven votes of passing the first nationwide global warming emissions limits last fall, and have promised to return to the floor again next year. A similar bipartisan proposal offered by Representatives Wayne Gilcrest (R-MD) and John Olver (D-MA) is rapidly gaining support in the House of Representatives. Meanwhile California is pressing ahead with new standards to cut heat-trapping emissions from new cars and trucks (see September Newsletter). Governors in the Northeast have come together to form the Regional Greenhouse Gas Initiative (RGGI or "ReGGIe"), a cooperative effort by 9 Northeast and Mid-Atlantic states to design a regional cap-and-trade program initially covering carbon dioxide emissions from power plants in the region. For more information, please see NRDC's press release: "The Russians are Ratifying".
Success in NRDC's Campaign Against High Intensity Military Sonar
On October 28 the European Parliament approved a resolution which calls on its twenty-five member states to stop deploying high-intensity active naval sonar until more is known about the harm it inflicts on whales and other marine life. The European Parliament is the directly elected body of the European Union, representing over 400 million citizens in Britain, France, Germany, Greece, Spain and other nations.This unprecedented action marks the achievement of one of the major goals of NRDC's international campaign against the proliferation of this technology.

The resolution cites increasing scientific and public concern over a series of documented mass strandings and mortalities of whales following military sonar exercises. Noting a growing body of scientific research that confirms such sonar poses "a significant threat to marine mammals, fish and other ocean wildlife," the resolution calls on member states to establish a Multinational Task Force for developing international agreements on sonar and other sources of intense ocean noise; to exclude and seek alternatives to the harmful sonars used today; and to "immediately restrict the use of high-intensity active naval sonars in waters falling under their jurisdiction." Please see NRDC's Press Release for further detail.

Calendar of Events
Thursday, November 4, 2004 (12:00 PM - 1:30 PM) SpecialEvent

NRDC Post Election Debriefing with Greg Wetstone (New York)

E2 Members are invited to join us for a post-election debriefing on Nov. 4 with Greg Wetstone, NRDC Senior Attorney and Advocacy Director. Greg has been working closely with both Republican and Democratic leaders to keep the environment in the spotlight during the election season. During the course of his state-by-state work, he has met with numerous political insiders and has watched firsthand how the elections are playing out in some key battleground states. While we don't know the winner on November 2nd, we do know that Greg will provide an insightful, candid analysis of the campaign and its outcome. For more information, contact Ying Li at yli@nrdc.org

Friday, November 5, 2004 (12:00 PM - 1:00 PM PST) TeleSalon

E2 TeleSalon: Post Election Recap

Please join us by phone on Friday, November 5 from 12:00PM - 1:00PM (Pacific Time) for a nationwide conference call with NRDC's Legislative Director, Karen Wayland and California Advocacy Director, Ann Notthoff. Karen and Ann will discuss the outcomes of the November 2 elections and their implications for the environment and NRDC's federal and state-based work . Invitations will be sent shortly. For more information, please contact Christine Koronides at ckoronides@nrdc.org.
Monday, November 8, 2004 Benefit

New York Movie Benefit: The Polar Express (New York)

On Monday, November 8th, NRDC and Castle Rock Entertainment are hosting the New York premiere of "The Polar Express" starring Tom Hanks. This will be a fun-filled family event benefiting NRDC. For more information please contact Shari Greenblatt at sgreenblatt@nrdc.org.

Wednesday, December 1, 2004 (6:00 PM - 8:00 PM EST) EcoSalon

Election Debriefing with Wesley Warren (Boston)

Please join Wesley Warren, Deputy Director of NRDC's Advocacy Center, on December 1st for a discussion on the changed political landscape in Congress after the election. Wesley is a long-time Washington insider, having worked in the Clinton administration as Associate Director of the Natural Resources, Energy and Science Division of the White House Office of Management and Budget, and as Chief of Staff at the Council on Environmental Quality. He'll provide an inside- the-Beltway look at the shifting balance of power in the House and Senate, what to expect at the agency level, and, depending on the outcome of November 2nd, how the next occupant of the White House will affect environmental policy. Location and details to follow.
Wednesday, December 1, 2004 (5:30 PM - 7:30 PM) SpecialEvent

San Francisco Just Got Greener: NRDC's New Office Space (San Francisco)

Please join Robert Redford, NRDC Trustee, John Adams, NRDC President, and Frances Beinecke, NRDC Executive Director, in celebrating NRDC's work in Northern California and our new, state-of-the-art, environmentally designed, energy efficient, San Francisco office. Thursday, December 1, 2004, from 5:30-7:30 at NRDC's new office space in San Francisco. Invitations will be sent to E2 Members shortly. Space is limited. Please contact Christine Koronides at ckoronides@nrdc.org for more information.

Saturday, February 19, 2005 - Wednesday, February 23, 2005 EcoTrip

EcoTrip to Laguna San Ignacio, Baja, Mexico

This year's EcoTrip to Laguna San Ignacio, Baja California, gives E2 members a unique opportunity to see California Gray Whales and their new calves. The sanctuary is one of two breeding grounds for the whales. The five-day moderately rugged trip arranged for a small group of NRDC friends will take place from February 19th-23rd, 2005. The trip is also being offered on March 15th-19th, 2005. NRDC program staff who led our campaign to preserve this area, will be your personal guide. Space is limited. Further information will be sent to E2 Members shortly. Please contact Shari Greenblatt at sgreenblatt@nrdc.org with questions.

E2 Membership

We hope you'll tell your friends about E2 and NRDC. To learn about E2 and our programs please go to www.e2.org. Information about NRDC can be found at www.nrdc.org.

Thanks for your support. Comments, questions and introductions to possible new members are always welcome! Learn how to join E2 at how to join. To learn more about the leaders of E2 please read about the E2 co-founders.

Bob Epstein and Nicole Lederer, Editors
bob@bobepstein.to nicole@nicolelederer.com


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