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Joining E2 is the most effective way to stay informed about cutting-edge environmental issues, leverage your professional network, and use your skills to influence important environmental policy issues.

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Business Voice for the Environment
photo Mitchell Beer
Smarter Shift

Mitchell Beer is President of Smarter Shift Inc., an Ottawa, Canada-based company that specializes in climate and energy communications and analysis, content curation and marketing, and social media management.
He curates The Energy Mix, a free, thrice-weekly e-digest on climate, energy, and low-carbon solutions.
Beer was excited to join E2 in July 2014, on the (emphatic) recommendation of a sustainability colleague in San Francisco/Oakland, to learn more about and contribute to other entrepreneurs’ work on energy, carbon, and broader sustainability issues.
With the notable shift in Canada’s energy and climate priorities in late 2015, he is eager to act as a gateway for E2 colleagues who are interested in the country’s clean energy potential.
Beer traces his work as a renewable energy/energy efficiency communicator to October 1977, and his involvement with climate change to 1997. He attended the 2015 United Nations climate summit as an accredited observer on behalf of Sierra Club Canada. From September 2011 through May 2013, he was deputy director of a project that attempted to model an 80% reduction in Canada’s energy-related greenhouse gas emissions by 2050.
Although he sees energy and climate as a lifelong commitment and specialty, his work over the years has brought him into on-and-off contact with a wider range of sustainability and related topics: air and water quality, transportation and transit, sustainable cities and infrastructure, food and agriculture, housing and building design, First Nations resources and entitlements, waste and recycling, environmental health, the social determinants of health, wildlife and biodiversity, economic impact assessment, co-ops, community development, and K-12 education.

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